In corpus linguistics a key word is a word which occurs in a text more often than we would expect to occur by chance alone. Key words are calculated by carrying out a statistical test (e.g., loglinear or chi-squared) which compares the word frequencies in a text against their expected frequencies derived in a much larger corpus, which acts as a reference for general language use. Keyness is then the quality a word or phrase has of being "key" in its context. Combinations of nouns with parts of speech that human readers would not likely notice, such as prepositions, time adverbs, and pronouns can be a relevant part of keyness. Even separate pronouns can constitute keywords. Compare this with collocation, the quality linking two words or phrases usually assumed to be within a given span of each other. Keyness is a textual feature, not a language feature (so a word has keyness in a certain textual context but may well not have keyness in other contexts, whereas a node and collocate are often found together in texts of the same genre so collocation is to a considerable extent a language phenomenon). The set of keywords found in a given text share keyness, they are co-key. Words typically found in the same texts as a key word are called associates. == Sociological aspects == In politics, sociology and critical discourse analysis, the key reference for keywords was Raymond Williams (1976), but Williams was resolutely Marxist, and Critical Discourse Analysis has tended to perpetuate this political meaning of the term: keywords are part of ideologies and studying them is part of social criticism. Cultural studies has tended to develop along similar lines. This stands in stark contrast to present day linguistics which is wary of political analysis, and has tended to aspire to non-political objectivity. The development of technology, new techniques and methodology relating to massive corpora have all consolidated this trend. === Translatability === There are, however, numerous political dimensions that come into play when keywords are studied in relation to cultures, societies and their histories. The Lublin Ethnolinguistics School studies Polish and European keywords in this fashion. Anna Wierzbicka (1997), probably the best known cultural linguist writing in English today, studies languages as parts of cultures evolving in society and history. And it becomes impossible to ignore politics when keywords migrate from one culture to another. Underhill and Gianninoto demonstrate the way political terms like, "citizen" and "individual" are integrated into the Chinese worldview over the course of the 19th and 20th century. They argue that this is part of a complex readjustment of conceptual clusters related to "the people". Keywords like "citizen" generate various translations in Chinese, and are part of an ongoing adaptation to global concepts of individual rights and responsibilities. Understanding keywords in this light becomes crucial for understanding how the politics of China evolves as Communism emerges and as the free market and citizens' rights develop. Underhill and Gianninoto argue that this is part of the complex ways ideological worldviews interact with the language as an ongoing means of perceiving and understanding the world. Barbara Cassin studies keywords in a more traditional manner, striving to define the words specific to individual cultures, in order to demonstrate that many of our keywords are partially "untranslatable" into their "equivalents. The Greeks may need four words to cover all the meanings English-speakers have in mind when speaking of "love". Similarly, the French find that "liberté" suffices, while English-speakers attribute different associations to "liberty" and "freedom": "freedom of speech" or "freedom of movement", but "the Statue of Liberty". == Software-assisted identification == Keywords are identified by software that compares a word-list of the text with a word-list based on a larger reference corpus. Software such as e.g. WordSmith, lists keywords and phrases and allows plotting their occurrence as they appear in texts.
ACL Data Collection Initiative
The ACL Data Collection Initiative (ACL/DCI) was a project established in 1989 by the Association for Computational Linguistics (ACL) to create and distribute large text and speech corpora for computational linguistics research. The initiative aimed to address the growing need for substantial text databases that could support research in areas such as natural language processing, speech recognition, and computational linguistics. By 1993, the initiative’s activities had effectively ceased, with its functions and datasets absorbed by the Linguistic Data Consortium (LDC), which was founded in 1992. == Objectives == The ACL/DCI had several key objectives: To acquire a large and diverse text corpus from various sources To transform the collected texts into a common format based on the Standard Generalized Markup Language (SGML) To make the corpus available for scientific research at low cost with minimal restrictions To provide a common database that would allow researchers to replicate or extend published results To reduce duplication of effort among researchers in obtaining and preparing text data These objectives were designed to address the growing demand for very large amounts of text arising from applications in recognition and analysis of text and speech. Its core objective was to "oversee the acquisition and preparation of a large text corpus to be made available for scientific research at cost and without royalties". == History == By the late 1980s, researchers in computational linguistics and speech recognition faced a significant problem: the lack of large-scale, accessible text corpora for developing statistical models and testing algorithms. Existing generally available text databases were too small to meet the needs of developing applications in text and speech recognition. The initiative was formed to meet this need by collecting, standardizing, and distributing large quantities of text data with minimal restrictions for scientific research. As stated by Liberman (1990), "research workers have been severely hampered by the lack of appropriate materials, and specially by the lack of a large enough body of text on which published results can be replicated or extended by others." The ACL/DCI committee was established in February 1989. The committee included members from academic and industrial research laboratories in the United States and Europe. The initiative was chaired by Mark Liberman from the University of Pennsylvania (formerly of AT&T Bell Laboratories). Other committee members included representatives from organizations such as Bellcore, IBM T.J. Watson Research Center, Cambridge University, Virginia Polytechnic Institute & State University, Northeastern University, University of Pennsylvania, SRI International, MCC, Xerox PARC, ISSCO, and University of Pisa. The project operated initially without dedicated funding, relying on volunteer efforts from committee members and their affiliated institutions. Key supporters included AT&T Bell Labs, Bellcore, IBM, Xerox, and the University of Pennsylvania, which allowed the use of their computing facilities for ACL/DCI-related work. Previously running on volunteer effort pro bono, in 1991, it obtained funding from General Electric and the National Science Foundation (IRI-9113530). == Data == As of 1990, the ACL/DCI had collected hundreds of millions of words of diverse text. The collection included: Wall Street Journal articles (25 to 50 million words); Canadian Hansard (parliamentary records) in parallel English and French versions: cleaned-up English Hansard donated by the IBM alignment models group (100 million words), and original Bilingual Hansard (from a different time period) obtained directly (200 million words). Collins English Dictionary (1979 edition), both as fulltext (3 million words) and as various "database" versions, constructed using "typographers' tape" donated by Collins, which were computer tapes containing the structured digital data used to typeset and print the 1979 edition of the dictionary; Emails from ARPANET newsletters for the ACM Special Interest Group on Information Retrieval Forum (IRLIST) and AIList Digest issues distributed over the ARPANET (AILIST) (5 million words), both collected by Edward A. Fox at VIPSU; Articles on networking (2 million words); U.S. Department of Agriculture Extension Service Fact Sheets (>1 million words); 200,000 scientific abstracts of about 1,500 words each from the Department of Energy (25 million words); Archives of the Challenger Investigation Commission, including transcripts of depositions and hearings (2.5 million words); Books from the Library of America, including works by Mark Twain, Eugene O'Neill, Ralph Waldo Emerson, Herman Melville, W.E.B. DuBois, Willa Cather, and Benjamin Franklin (130 books, 20 million words); Public domain books like the King James Bible, Tristram Shandy, The Federalist Papers; Several million words of transcribed radiologists' reports, donated by Francis Ganong at Kurzweil Applied Intelligence Inc (about 5 million words); The Child Language Data Exchange corpus of child language acquisition transcripts; U.S. Department of Justice Justice Retrieval and Inquiry System (JURIS) materials; The Swiss Civil Code in parallel German, French and Italian; Economic reports from the Union Bank of Switzerland, in parallel English, German, French and Italian; About 12K words of administrative policy manuals and 14K words of administrative memos, contributed by Geoff Pullum of U.C.S.C.; Material from various ACM journals and the ACL journal Computational Linguistics; The CSLI publications series: 50-100 reports (8K words each) and 5-10 books (80K words each). The initiative started with North American English text but expanded to include Canadian French and planned to include Japanese, Chinese, and other Asian languages. At least 5 million words from the collection were tagged under the Penn Treebank project, and those tags were distributed by DCI as well. After DCI was absorbed by the LDC, the datasets were curated under LDC. == Format == The ACL/DCI corpus was coded in a standard form based on SGML (Standard Generalized Markup Language, ISO 8879), consistent with the recommendations of the Text Encoding Initiative (TEI), of which the DCI was an affiliated project. The TEI was a joint project of the ACL, the Association for Computers and the Humanities, and the Association for Literary and Linguistic Computing, aiming to provide a common interchange format for literary and linguistic data. The initiative planned to add annotations reflecting consensually approved linguistic features like part of speech and various aspects of syntactic and semantic structure over time. == Examples == As an example of the use of ACL/DCI, consider the Wall Street Journal (WSJ) corpus for speech recognition research. The WSJ corpus was used as the basis for the DARPA Spoken Language System (SLS) community's Continuous Speech Recognition (CSR) Corpus. The WSJ corpus became a standard benchmark for evaluating speech recognition systems and has been used in numerous research papers. The WSJ CSR Corpus provided DARPA with its first general-purpose English, large vocabulary, natural language, high perplexity corpus containing speech (400 hours) and text (47 million words) during 1987–89. The text corpus was 313 MB in size. The text was preprocessed to remove ambiguity in the word sequence that a reader might choose, ensuring that the unread text used to train language models was representative of the spoken test material. The preprocessing included converting numbers into orthographics, expanding abbreviations, resolving apostrophes and quotation marks, and marking punctuation. As another example, the Yarowsky algorithm used bitext data from DCI to train a simple word-sense disambiguation model that was competitive with advanced models trained on smaller datasets. == Distribution == Materials from the ACL/DCI collection were distributed to research groups on a non-commercial basis. By 1990, about 25 research groups and individual researchers had received tapes containing various portions of the collected material. To obtain the data, researchers had to sign an agreement not to redistribute the data or make direct commercial use of it. However, commercial application of "analytical materials" derived from the text, such as statistical tables or grammar rules, was explicitly permitted. The initiative first distributed data via 12-inch reels of 9-track tape, then via CD-ROMs. Each such tape could contain 30 million words compressed via the Lempel-Ziv algorithms. The first CD-ROM distribution was in 1991, funded by Dragon Systems Inc. It contained Collins English Dictionary, WSJ, scientific abstracts provided by the U.S. Department of Energy, and the Penn Treebank.
WYSIWYM (interaction technique)
What you see is what you meant (WYSIWYM) is a text editing interaction technique that emerged from two projects at University of Brighton. It allows users to create abstract knowledge representations such as those required by the Semantic Web using a natural language interface. Natural language understanding (NLU) technology is not employed. Instead, natural language generation (NLG) is used in a highly interactive manner. The text editor accepts repeated refinement of a selected span of text as it becomes progressively less vacuous of authored semantics. Using a mouse, a text property held in the evolving text can be further refined by a set of options derived by NLG from a built-in ontology. An invisible representation of the semantic knowledge is created which can be used for multilingual document generation, formal knowledge formation, or any other task that requires formally specified information. The two projects at Brighton worked in the field of Conceptual Authoring to lay a foundation for further research and development of a Semantic Web Authoring Tool (SWAT). This tool has been further explored as a means for developing a knowledge base by those without prior experience with Controlled Natural Language tools.
SHRDLU
SHRDLU is an early natural-language understanding computer program that was developed by Terry Winograd at MIT in 1968–1970. In the program, the user carries on a conversation with the computer, moving objects, naming collections and querying the state of a simplified "blocks world", essentially a virtual box filled with different blocks. SHRDLU was written in the Micro Planner and Lisp programming language on the DEC PDP-6 computer and a DEC graphics terminal. Later additions were made at the computer graphics labs at the University of Utah, adding a full 3D rendering of SHRDLU's "world". The name SHRDLU was derived from ETAOIN SHRDLU, the arrangement of the letter keys on a Linotype machine, arranged in descending order of usage frequency in English. == Functionality == SHRDLU is primarily a language parser that allows user interaction using English terms. The user instructs SHRDLU to move various objects around in the "blocks world" containing various basic objects such as blocks, cones and balls. SHRDLU combined four simple ideas to make the simulation of "understanding" more convincing. One was that SHRDLU's world is so simple that the entire set of objects and locations could be described by including as few as 50 words: nouns like "block" and "cone", verbs like "place on" and "move to", and adjectives like "big" and "blue". The possible combinations of these basic language building blocks are quite simple. SHRDLU also includes a basic memory to supply context. One could ask SHRDLU to "put the green cone on the red block" and then "take the cone off"; "the cone" would be taken to mean the green cone one had just talked about. SHRDLU can search back further through the interactions to find the proper context in most cases when additional adjectives were supplied. One could also ask questions about the history; for instance, one could ask "did you pick up anything before the cone?" A side effect of this memory, and the original rules SHRDLU was supplied with, is that the program can answer questions about what was possible in the world and what was not. For instance, SHRDLU can deduce that blocks could be stacked by looking for examples, but also realize that triangles could not be stacked, after having tried it. The "world" contains basic physics to make blocks fall over, independent of the language parser. Finally, SHRDLU can also remember names given to objects, or arrangements of them. For instance one could say "a steeple is a small triangle on top of a tall rectangle"; SHRDLU can then answer questions about steeples in the blocks world, and build new ones. This is an example of a SHRDLU session: Person: Pick up a big red block. Computer: OK. Person: Grasp the pyramid. Computer: I DON'T UNDERSTAND WHICH PYRAMID YOU MEAN. Person (changing their mind): Find a block which is taller than the one you are holding and put it into the box. Computer: BY "IT", I ASSUME YOU MEAN THE BLOCK WHICH IS TALLER THAN THE ONE I AM HOLDING. Computer: OK. Person: What does the box contain? Computer: THE BLUE PYRAMID AND THE BLUE BLOCK. Person: What is the pyramid supported by? Computer: THE BOX. Person: How many blocks are not in the box? Computer: FOUR OF THEM. Person: Is at least one of them narrower than the one which i told you to pick up? Computer: YES, THE RED CUBE. Person: Is it supported? Computer: YES, BY THE TABLE. Person: Can the table pick up blocks? Computer: NO. Person: Can a pyramid be supported by a block? Computer: YES. Person: Can a pyramid support a pyramid? Computer: I DON'T KNOW. Person: Stack up two pyramids. Computer: I CAN'T. Person: Will you please stack up both of the red blocks and either a green cube or a pyramid? Computer: OK. Person: Which cube is sitting on the table? Computer: THE LARGE GREEN ONE WHICH SUPPORTS THE RED PYRAMID. Person: Is there a large block behind a pyramid? Computer: YES, THREE OF THEM: A LARGE RED ONE, A LARGE GREEN CUBE, AND THE BLUE ONE. Person: Put a small one onto the green cube which supports a pyramid. Computer: OK. Person: Put the littlest pyramid on top of it. Computer: OK. Person: Does the shortest thing the tallest pyramid's support supports support anything green? Computer: YES, THE GREEN PYRAMID. Person: What color is it? Computer: BY "IT", I ASSUME YOU MEAN THE SHORTEST THING THE TALLEST PYRAMID'S SUPPORT SUPPORTS. Computer: RED Person: How many things are on top of green cubes? Computer: I'M NOT SURE WHAT YOU MEAN BY "ON TOP OF" IN THE PHRASE "ON TOP OF GREEN CUBES" . DO YOU MEAN: 1 - DIRECTLY ON THE SURFACE 2 - ANWHERE ON TOP OF ? Person: 2 Computer: THREE OF THEM. Person: Had you touched any pyramid before you put the green one on the little cube? Computer: YES, THE GREEN ONE. Person: When did you pick it up? Computer: WHILE I WAS STACKING UP THE RED CUBE, A LARGE RED BLOCK AND A LARGE GREEN CUBE. Person: Why? Computer: TO GET RID OF IT. Person: Why did you do that? Computer: TO CLEAN OFF THE RED CUBE. Person: Why did you clear off that cube? Computer: TO PUT IT ON A LARGE GREEN CUBE. Person: Why did you do that? Computer: TO STACK UP THE RED CUBE , A LARGE RED BLOCK AND A LARGE GREEN CUBE. Person: Why did you do that? Computer: BECAUSE YOU ASKED ME TO. Person: How did you do it? Computer: BY PUTTING A LARGE RED BLOCK ON THE TABLE ; THEN LETTING GO OF IT ; THEN PUTTING A LARGE GREEN CUBE ON IT ; THEN LETTING GO OF THAT CUBE ; THEN PUTTING THE RED CUBE ON THAT CUBE; THEN LETTING GO OF THAT CUBE. Person: How many objects did you touch while you were doing it? Computer: FOUR OF THEM. Person: What did the red cube support before you started to clean it off? Computer: THE GREEN PYRAMID. Person: There were five blocks to the left of the box then. Computer: NO, ONLY FOUR OF THEM: THE RED CUBE, TWO LARGE GREEN CUBES AND A LARGE RED BLOCK. Person: Put the blue pyramid on the block in the box. Computer: OK. Person: Is there anything which is bigger than every pyramid but is not as wide as the thing that supports it? Computer: YES, THE BLUE BLOCK. Person: Does a steeple Computer (interrupting): SORRY, I DON'T KNOW THE WORD "STEEPLE". Person: A "steeple" is a stack which contains two green cubes and a pyramid. Computer: I UNDERSTAND. Person: Are there any steeples now? Computer: NO. Person: Build one. Computer: OK. Person: Call the biggest block "superblock". Computer: OK. Person: Have you picked superblock up since we began? Computer: YES. Person: Why did you drop it? Computer: BY "IT", I ASSUME YOU MEAN THE SUPERBLOCK. I CAN'T EXPLAIN A NON-EXISTENT EVENT. Person: Is there anything to the right of the red pyramid? Computer: YES, FOUR THINGS: THE BOX, THE RED CUBE, THE BLUE PYRAMID AND THE BLOCK NAMED SUPERBLOCK Person: Thank you. Computer: YOU'RE WELCOME! == Consequences == SHRDLU was considered a tremendously successful demonstration of artificial intelligence (AI). This led other AI researchers to excessive optimism which was soon lost when later systems attempted to deal with situations with a more realistic level of ambiguity and complexity. Subsequent efforts of the SHRDLU type, such as Cyc, have tended to focus on providing the program with considerably more information from which it can draw conclusions. In a 1991 interview, Winograd said about SHRDLU: [...] the famous dialogue with SHRDLU where you could pick up a block, and so on, I very carefully worked through, line by line. If you sat down in front of it, and asked it a question that wasn't in the dialogue, there was some probability it would answer it. I mean, if it was reasonably close to one of the questions that was there in form and in content, it would probably get it. But there was no attempt to get it to the point where you could actually hand it to somebody and they could use it to move blocks around. And there was no pressure for that whatsoever. Pressure was for something you could demo. Take a recent example, Negroponte's Media Lab, where instead of "perish or publish" it's "demo or die." I think that's a problem. I think AI suffered from that a lot, because it led to "Potemkin villages", things which - for the things they actually did in the demo looked good, but when you looked behind that there wasn't enough structure to make it really work more generally. Though not intentionally developed as such, SHRDLU is considered the first known formal example of interactive fiction, as the user interacts with simple commands to move objects around a virtual environment, though lacking the distinct story-telling normally present in the interactive fiction genre. The 1976-1977 game Colossal Cave Adventure is broadly considered to be the first true work of interactive fiction.
Diffbot
Diffbot is a developer of machine learning and computer vision algorithms and public APIs for extracting data from web pages / web scraping to create a knowledge base. == Overview == The company has gained interest from its application of computer vision technology to web pages, wherein it visually parses a web page for important elements and returns them in a structured format. In 2015 Diffbot announced it was working on its version of an automated "knowledge graph" by crawling the web and using its automatic web page extraction to build a large database of structured web data. In 2019 Diffbot released their Knowledge Graph which has since grown to include over two billion entities (corporations, people, articles, products, discussions, and more), and ten trillion "facts." == Features == The company's products allow software developers to analyze web home pages and article pages, and extract the "important information" while ignoring elements deemed not core to the primary content. In August 2012 the company released its Page Classifier API, which automatically categorizes web pages into specific "page types". As part of this, Diffbot analyzed 750,000 web pages shared on the social media service Twitter and revealed that photos, followed by articles and videos, are the predominant web media shared on the social network. In September 2020 the company released a Natural Language Processing API for automatically building Knowledge Graphs from text. The company raised $2 million in funding in May 2012 from investors including Andy Bechtolsheim and Sky Dayton. Diffbot's customers include Adobe, AOL, Cisco, DuckDuckGo, eBay, Instapaper, Microsoft, Onswipe and Springpad.
Synthesia (company)
Synthesia Limited is a British multinational artificial intelligence company based in London, United Kingdom. It is a synthetic media-generation software developer and creator of AI-generated video content, including audio-visual agents and cloned avatars. Britain's largest generative-AI firm, it is used by 70% of FTSE 100 and over 90% of Fortune 100 companies. == Overview == Synthesia is most often used by corporations for localized communication, orientation, employee training videos, advertising campaigns, reporting, product demonstrations, customer service, and to create chatbots. Its software algorithm mimics speech and facial movements based on video recordings of an individual’s speech and facial expressions. From this, a text-to-speech video is created to look and sound like the individual. Swiss bank UBS incorporated Synthesia AI-powered avatars of their human financial experts, for instance, in 2025. Users create content via the platform's pre-generated AI presenters or by creating digital representations of themselves, or personal avatars, using the platform's AI video editing tool. These avatars can be used to narrate videos generated from text. As of August 2021, Synthesia's voice database included multiple gender options in over 60 languages. Its free voice library doubled by 2025, to 140 languages and accents, and its Express-Voice technology can clone a user's own voice, or generate a synthetic one. === Deepfakes === The platform prohibits use of its software to create non-consensual clones, including of celebrities or political figures for satirical purposes. Explicit consent must be provided in addition to a strict pre-screening regimen for use of an individual's likeness to avoid “deepfaking”. While the company prohibits use of its technology for misinformation or "news-like content", an October 2023 Freedom House report stated that Synthesia tools had been used by governments in Venezuela, China, Burkina Faso, and Russia to create videos of fake TV news outlets with AI-generated avatars in order to spread propaganda. Actor Dan Dewhirst signed a contract with the company in 2021, becoming one of the first actors whose likeness would be made into an AI avatar, finding his likeness used in the Venezuelan generated-videos. The company stated, in February 2024, that it had improved its misuse detection systems, and, in April 2024, that new users of its technology are screened by the company, and content employing it is further vetted by Synthesia moderators. == History == Synthesia's software utilizes deep learning architecture developed by Lourdes Agapito and Matthias Niessner. The company was co-founded in 2017 by Agapito, Niessner, Victor Riparbelli, and Steffen Tjerrild. In 2018, the company first demonstrated the software's capabilities on the BBC programme Click when it presented a digitization of Matthew Amroliwala speaking Spanish, Mandarin, and Hindi. Through Synthesia's first two years of existence, it employed 10 people and struggled to make sales, leading to an expansion of the company's focus. It moved on from just targeting entertainment studios to a variety of businesses. In 2020, Synthesia users were reported to include Amazon, Tiffany & Co. and IHG Hotels & Resorts. In January 2024, the company introduced its AI video assistant, which turns text-to-video. That April, with a reported 55,000 customers, including half of the Fortune 100, Synthesia launched "expressive avatars". That September, an enhanced dubbing feature was launched, to translate video in 30 languages with naturalized lip-syncing. Peter Hill joined Synthesia as CTO in January 2025, following 25 years at Amazon, and two years as CEO and CPO of Wildfire Studios. That March, a million dollar base of shares was formed to furnish human actors, employed to generate digital avatars, with company stock, which all of its employees hold. By June of that year, 150,000 individuals from among Synthesia's 65,000 customers had created AI-generated avatars of themselves. In July 2025, the company's new global headquarters at Regent’s Place was opened by London mayor Sadiq Khan, who described Britain's largest generative-AI company, then valued at over $2 billion, as a "London success story". By that October, its technology was employed by 90% of the Fortune 100, and Synthesia 3.0 was launched, with hyper-realistic digital avatars equipped with AI-powered dubbing and translation, and a built-in video assistant. In January 2026, it reached a $4 billion valuation, with 70% of FTSE 100 companies noted among its customers. === Funding === The company raised $3.1 million in seed funding in 2019. In April 2021, the company raised $12.5 million in Series A funding. In December 2021, it raised $50 million in a Series B funding round led by Kleiner Perkins and GV (then Google Ventures). Synthesia gained a total valuation of $1 billion, and achieved unicorn status, when it raised $90 million from Accel and Nvidia partnership NVentures, in June 2023, during its Series C funding round. Counting 60,000 customers by January 2025, including over 60% of Fortune 100 companies; the company raised $180 million in a Series D round led by NEA, with new investors World Innovation Lab (WiL), Atlassian Ventures and PSP Growth, as well as existing investors GV, MMC Ventures and FirstMark, doubling Synthesia's valuation to $2.1 billion. Capital raised by 2025 had reached $330 million, with investments slated to further product innovation, talent growth, and company expansion in North America, Europe, Japan and Australia. In April 2025, Adobe Inc. invested £10 million in the company for a strategic partnership. Synthesia subsequently rejected a $3 billion acquisition offer from Adobe, choosing to remain independent. With a revenue stream then exceeding $100 million annually; GV led a Series E funding round in October 2025, resulting in Synthesia's $4 billion valuation, raising $200 million from GV, Nvidia and Accel to develop, in 2026, interactive audio-visual avatar "agents" that converse on topic, for automated sales training and corporate communications, such as recruiting. == Recognition == In 2021, Synthesia partnered with Lay's to create the Messi Messages campaign featuring Argentine footballer Lionel Messi. Users created personalized messages with Synthesia's software and sent custom artificial reality video messages from Messi based on their text input. The campaign received a Cannes Lion Award under the Bronze category. In February 2025, UK Science and Technology Minister Peter Kyle commended Synthesia's "pioneering generative AI innovations."
OntoUML
OntoUML is a language for ontology-driven conceptual modeling. OntoUML is built as a UML extension based on the Unified Foundational Ontology. The foundations of UFO and OntoUML can be traced back to Giancarlo Guizzardi's Ph.D. thesis "Ontological foundations for structural conceptual models". In his work, he proposed a novel foundational ontology for conceptual modeling (UFO) and employed it to evaluate and re-design a fragment of the UML 2.0 metamodel for the purposes of conceptual modeling and domain ontology engineering. == Supporting tools == In 2006, Guizzardi co-founded the Ontology & Conceptual Modeling Research Group (NEMO) located at the Federal University of Espírito Santo (UFES) in Vitória city, state of Espírito Santo, Brazil. Since then, NEMO has been responsible for most of the developments in OntoUML. Several papers about ontologies and OntoUML have been authored by members of the NEMO group.